Francesc Riverola,
Hi everyone
It seems the efforts we are putting in increasing the number of our visitors stopping by FXstreet.com’s home page are starting to give good results.
In June 2009, FXstreet’s home page received 518,531 page views, the best number since May 2007 and not far from the all-time high of 543,849 reached in November 2006.
Actions Taken
The adition of the exclusive trading analysis reports from top content partners such as Financial Trend Analysis, Charmer Charts or Ransquawk, plus our own produced reports by Valeria Bednarik and Tim Salem, available from the homepage have fueled home’s numbers.
Other causes for the positive numbers are the unique homepage offer of educative content specially aggregated by our team of editors and the Live Coverage of key events (ECB, BoE, NFP, FED…) broadcasted live from the main page of FXstreet.com.
Home Page Share
The share of the home page vs. the total number of site’s pages was of 16.34% in November 2006. Then it started an constant decline untill touching an all-time low in January 2009 of 8.15% and then starting a steady recovery to 9.78% in June 2009.
The decline pressure on home page in both share and visitors can be attributed to two reasons:
1. The large increase of the total number of page views of the site thanks to the performance of rates and charts and technical sections and the success of services like our Forex News, CAG (Currencies at a Glance) or the real-time Economic Calendar.
2. The big presence of returning visitors (78.5% in June 2009) vs. new visitors on the site. Long-time visitors behavior is not surfing but going straight to the content they want to get, enjoy it and leave.
So the recovery of home page numbers is good news indeed
Francesc